Moto Guzzi 100 Anni – the book celebrating 100 years ..
224 page hardcover, collectors issue. Published by Rizzoli Illustrati. Available now through Motociclo. $125.
In 1921, Giorgio Parodi founded Moto Guzzi with the mechanic Carlo Guzzi. The purpose of the company was to design innovative motorcycles in the Mandello del Lario headquarters on Lake Como, where the factory still stands today
In celebration of 100 years since the inception of this iconic brand, Moto Guzzi has released a book that beautifully illustrates the rich history, heritage and progression of the brand from beginning to the present day. . This book tells the story of one of the world’s most innovative, beloved, and famous motorcycle manufacturers on its 100th anniversary, by covering a decorated and storied history with tales from 10 international personalities
An anthology of sorts, the book details, explores and re-traces its storied history through the eyes of these 10 special personalities from around the world, who each have their own unique experiences with the Guzzi machines, joining to celebrate the much-loved Italian motorcycle brand. These names include: Jeffrey Schnapp has taught at Stanford and Harvard. Ewan McGregor is a Hollywood star and motorbike addict. Greg Lynn is an American architect, and a professor at the UCLA School of the Arts and Architecture. He is CEO and co-founder of the robotics company Piaggio Fast Forward. Melissa Holbrook Pierson is a famous writer and essayist. Mat Oxley is a world-renowned motorcycle journalist. Akira Nishimura is a Japanese motor journalist and book writer. Paolo Nespoli is an Italian astronaut. Marco Masetti is a journalist specialized in motorbike racing. Ringo is a dj, an anchorman and a creator of radio programs. He loves rock and motorcycles. Tom Dixon is a lighting designer and a motorcycle enthusiast.
The elegantly bound volume spans a century of history with contributions from these ten distinguished international figures with different backgrounds, personal histories and careers, who describe their passion for the impressive Italian motorbikes and celebrating their devotion to Moto Guzzi. Illustrated with a wealth of previously unpublished images, the book is a collection of their stories and passion….
A common thread joining all of these names from around the world is quite simply the love of the eagle brand, who since 1921 has hand-built every Moto Guzzi machine at the Mandello del Lario factory in Lake Como, Italy. Built with that Made In Italy Flair, the latest machines continue to embody the same authentic characteristics that their founders instilled, through continuous innovation & sporting triumphs they hope will prepare them for the next 100 years
The result is a testimonial to the unique standing of Moto Guzzi, a brand that, one hundred years after its debut, continues to embody the values of its far-sighted founders. Since 1921, every single Moto Guzzi bike that has gone out on the world’s roads has been assembled by hand, with loving craftsmanship, in the factory in Mandello del Lario. This deep authenticity is the distinguishing characteristic of every Moto Guzzi motorcycle, and a value recognised and shared by the ten contributors from around the world: a famous actor, a writer, three journalists, an astronaut, a world-famous architect, a Harvard professor, a DJ, a great designer. From London to Hollywood, Tokyo to Sardinia, Vermont to Mandello del Lario. A thread binding individuals who love Moto Guzzi and what its motorbikes stand for, a passion that has created a common language among people from such distant places and with such different stories.
The Moto Guzzi century is a moment of great pride for all Italian industry and the celebration marks a story that has always been lived looking ahead, with a capacity for innovation while keeping faith with the company’s talents and traditions. It has been a century of magnificent motorcycles, victories, adventures, extraordinary people. Moto Guzzi has scored triumphs on all the world racetracks, conquering 14 World Championship titles. It was the motorbike of the speed records, the symbol for the growth of a whole nation, the motorcycle of Italy’s police force and army, a vocation it extended to the international stage by equipping the Californian police department and, more recently, the police forces in Berlin and many other European cities. It has also always been the motorcycle of the Corazzieri, the elite guard of honour of the President of the Italian Republic. Moto Guzzi has accompanied Italy’s economic rise and social development, its motorbikes are part of popular culture and continue to inspire passion in thousands of bikers around the world today.
Moto Guzzi 100 Anni (224 pages) is available through Motociclo. $125.